Strategic business management planning

Strategic business management planning Introduction In this assignment I will be aiming to access, in a critical manner, the classic and contemporary models, concepts and tools in business strategy and planning. I will also be evaluating the methods used by organisations to identify their goals and values. I will be doing the above two in reference to the British bakery chain Greggs plc. 1) Manning (1988:27) made a set of assumptions about the contemporary concept and ideas of strategy, and in relation to Greggs plc they are: The strategy Greggs develops must be designed in order to allow the organisation to deal with an uncertain future. The strategy developed designs a restructuring process instead of a plan per se. The rules of competition with other bakery must be inherent in the strategy. Inspiration and imagination of Greggs allow better performance for them. Synthesis is the most important skill for Greggs. All discussions in the Greggs board room are followed by measurements, which in turn is managed. ‘Transformational is an executive management tactic. This involves combining Greggs organisational strategy and target with their initiatives for the employees, process and technology. This tactic helps in supporting the business strategy and achieving the long-term goals. This tactic is achieved by combining different areas of people, process and technology, and trying to achieve specific targets together; this involves changing appearance, shape and form, and also through new technology, business models and management practices. Incremental is a gradual increase by a certain (or fixed) amount. E.g. Greggs experienced the opposite of incremental (a decrement) as it had a gradual decrease in its profit margins from 2009 to 2010, and then continuing to 2011. However, they also had an increment as sales increased on a fixed percentage of 2.1% year on year. 2) Greggs uses various methods, as shown above, to achieve their targets. As a modern day organisations, it is fair to evaluate the success of those methods for Greggs. The strategy Greggs developed a few years back has surely failed to ensure it was designed for an uncertain future. This is evidenced by their fall in profits from  £52 million to  £48 million; they were not able to prepare for a future they were not sure of and thus had to face consequences. On the other hand, if Greggs initial strategy was to increase sales then they have indeed succeeded as they have experienced increases in sales of 2.1%. But, even so Greggs can still be taken to be a failure as it failed to increase profit. Therefore we can conclude the success of their strategies depends on exactly what they were, but either way Greggs have faltered. Transformational is visibly used by Greggs. This is evidenced by their use of newsletters to increase communication between employees; this will allow staff, starting from those in the lowest level to those in the most influential position, to be aware of the organisations target, as well as staying updated on any happenings around any other departments. This in turn will aid in motivating and inspiring staff to work harder together towards the common target. 3) The main differences between prescriptive and emergent theories in relation to Greggs plc are: Prescriptive approach, as used by Greggs, will be systematic and based upon pre analysis of future happenings in the bakery industry. But, emergent, in contradiction to that is, unplanned and develops over time as Greggs continually keeps adjusting to the changing business environment in the bakery market. In prescriptive, the executives of Greggs set the objectives, and design the organisation strategy. But, in the emergent approach, managers at any level (e.g. managers of local branches) are capable of having an input in setting the objective or strategy. The prescriptive approach supports analysis of the situation in the bakery market as a strong base for competitive advantage. But, the emergent approach supports Greggs expert knowledge as the basis for competitive advantage. The logical and analytical approach of the prescriptive allows Greggs to predict and revise their strategies in order to take advantage of any new opportunities that may come up. One example of this approach (in relation to another company) is when EasyJet correctly predicted and lowered their cost in order to gain an advantage in the cost-conscious European market. Whereas, the emergent approach allows a more creative and responsive strategy which can be well suited for a hyper-competitive and unpredictable business environment (as that in the food market). Examples of organisations (other than Greggs) that dont tie themselves to pre-designed objectives and strategies include big names such as Microsoft and Apple In todays organisations, like Greggs, the emergent approach would have a bigger relevance. The reason being the prescriptive model doesnt allow the contemporary style of allowing employees at the lower levels to make contributions to the decision made. As a result of such an approach employees become less motivated. 4) There are three types of goals. They act together to form the overall organisation goal. The three goals in relation to Greggs plc are: Strategic Goal (the targeted position Greggs intends to be in the future), Tactical Goal (the targets set for the most important departments within Greggs), and Organisational Goal (specific results expected from a certain department, groups or individuals). Goals help in designing the actions to be taken, and works best when clear choices exist regarding the future. But, in may not work properly if Greggs restructures at a fast rate. Every organisation has its own values, including Greggs. This values shape the Greggs culture and working environment. It helps in setting goals in line with the culture, and in increasing performance in key areas such as quality and customer service. Peter Druckers Eight Content Areas in Developing Goals are: Marketing Innovation Productivity Physical and financial resources Profitability Managerial   performance and development Worker performance and attitude Public responsibility One of the most important problems with goal and value setting is the failure of Greggs to think strategically. A common problem that occurs is that planners (i.e. the executives at Greggs) confuse organisational efficiency with organisational effectiveness. In doing so, they only look at internal matters and how to make things slightly better than they currently are. Ultimately, they end up without having solved potential threats, and without using their strengths to gain advantage. Steps to a progressive strategic thinking (in other words settings goals and values) are: Select the strategies that Greggs wants to implement. Strategies must focus with the restructuring of Greggs, as this aids in directing and sustaining changes. Strategies must be designed in order to allow adaptation to unexpected results. Use brainstorming techniques to allow fellow planners to contribute. While developing the strategy the planners (the executives at Greggs plc) must think whether it will allow a change in the organisation, as well as it was whether it was actually a strategic activity. Reconsider strategies that have failed in the past. Make sure to avoid conflicting strategies. Also, Greggs must take the following into considerations to ensure their strategies, targets and values are truly effective and dont contradict each other: The most important issues always present the most complicating problems. Therefore it is advisable to concentrate more on such matters. Continually question every idea to ensure clarity. Each of the strategies must be associated with currently running programs. 5) Stakeholders in Greggs plc have different interest, some of which are conflicting and some of which are in agreement. Examples of agreement include high profits (which leads to high dividends and job security), interest in growth and prosperity, etc. Examples of conflict include wage rises (which results in a decrease in dividends), growth of the organisation at the expense of short term profit and local community, etc. It cannot be taken that stakeholders have equality in terms of power and influence. Stakeholders can exert influence by disrupting and causing uncertainty in Greggs plans. However, Governments, community groups and managers can also exert influence; government can indirectly through the use of taxation, community groups through protests and violence, and managers as they make decisions and therefore hold extensive power. In conclusion, even though stakeholders on paper have greater influence and power, other individuals or groups can exert influence through indirect means and methods. However, if conflict or disagreement exists between stakeholders, than proportionality in the ownership of the company comes into effect, as those with the largest share are the most influence. 7) Strategic intent is the reason behind the existence of any organisation like Greggs. It forms a clear path to achieve the vision of the company. It helps to prioritise and concentrate on the important issues. The means of strategic intent are the following: A properly designed strategic intent allows development of strategies and setting of targets. Inspiring people by making targets a valuable asset. Encouraging participation and contribution. Careful direction of resources. Emphasises on building new resources. Strategic intent has certainly been used by Greggs in restricting their organisation. They have ensured participation, efficiency of resources and have developed a well thought strategy. This is clearly visible as their number of sales as increased in the past years. In conclusion, strategic intent is indeed a successful theory as seen by the success of Greggs due to their implementation of it. Mission statement states the importance behind the existence of Greggs. It explains the basic expectations, and the primary values of the company. The statement should be brief, to-the-point and easy to understand. Also, it should showcase the uniqueness of the organisation. Vision statement is how the organisation wishes to be in the future, in other words its future position. 8) Mission intent is a description of the role the organisation plays in serving their stakeholders.It provides a framework upon which strategies are formulated. The means of mission intent are the following: Produce a mission statement that is feasible and clear. A statement which is inspiring and credible. A statement which is unique and analytical. Greggs mission statement is â€Å"Making a difference to the lives of people in need in the heart of Greggs local communities.† It is a well-structured mission statement because it is feasible and very clear (to help the local communities), it is inspiring (helping others is always a motivating cause) and analytical (because it looks carefully at the specific needs of the community). And it certainly seemed to have succeeded as Greggs successfully raised money in aid of the local community, as well as ensuring to provide environmental friendly packaging for its products. In conclusion, the mission intent is an effective tool in creating a friendly and comfortable atmosphere and environment. It increases organisation profile and allows successful growth. Vision statement is a statement identifying what the organisation intends to be in providing its services and products. A well planned statement should be clear, realistic and should harmonize with the organisations culture and values. Greggs vision is â€Å"Our vision is to be Europes finest bakery-related retailer. Our purpose is the growth and development of a thriving business, operating with integrity, for the benefit and enjoyment of our people, customers, shareholders and the wider community.†It is a perfect vision statement as it is clear (grow into Europes finest bakery), realistic (it can almost be achieve as it continues to grow across Europe) and harmonize with the organisations culture and values (of support for the community). The fact Greggs clear vision has allowed it to become one of Europes biggest and fastest growing bakery shop, proves that vision intent is indeed an effective method. Objectives are targets that the organisation aims for in a certain time. The theory of objectives suggests they are: They are the basics of any plan. Policies are designed in order to achieve objectives. Setting objective is the responsibility the executives. It is common to have a set of objectives, rather than one single. Objectives are set in the short term, as well as long term. Objectives must be set in order to ensure they can be adjusted in the future if needed. The objectives must be feasible, realistic and operational. Greggs objective of being a ‘customer-focused business has certainly been a success, as seen from their increased sales and their growth. This proves that setting objective is indeed effective as it allows an organisation to meet their target in an organised manner. Conclusion: In conclusion, businesses now-a-days use all forms of models, concepts and tools, regardless of whether their classic or contemporary, to develop their strategy and plans, and do so in a successful manner so that the strategies and plans are both compatible for both the present and future situations that the Greggs might find themselves in. Also, the methods used by organisations like Greggs to identify their goals and values, are certainly effective and aids in developing and furthering growth for the company.

Melting Glaciers are Devastating for Wetlands Essay example -- Geology

Melting Glaciers: Great News for Titanic, Devastating for Wetlands Overview This essay is dedicated to the importance of wetlands and the impending danger of rising sea levels due to global warming. Historically we humans have taken for granted the numerous vital roles played by wetlands in our ecosystem and viewed them only as unpleasant and undesirable. So we have destroyed much of our wetlands, and now that we finally see how important they are we are going to lose what little wetlands remain to rising sea levels. What are wetlands? Wetlands are, quite simply wet lands. The word â€Å"wetlands† is the collective term for marshes, swamps, bogs, and similar areas. Here in Florida, wetlands are quite abundant. They can also be found in nearly every county and climactic zone in the United States. However, more than half of America's wetlands have been destroyed by man and his historically negative view of the vital waters. In general, wetlands are not very pleasant to humans to be around. Not only do they lack the beauty and grandeur of lakes, oceans and waterfalls, but they are also home to mosquitoes, flies, unpleasant odors and disease. Furthermore, wetlands tend to cover a large area that would be desirable to developers and farmers. Thus, wetlands were popularly and quickly drained and converted to farmlands or filled for housing developments and industrial facilities. Also, flood control levees and navigation channels have prevented fresh water, nutrients and sediment from reaching wetlands. This has converted many to open water. Some wetlands were even used as dumping sites for the disposal of household and industrial wastes! Today, both scientists and the government recognize the ma... ..., enhanced sedimentation, and enhanced peat formation. These measures must be taken seriously and immediately before we and our animals are paying the horrible price for our own irresponsibility! Back to Contents Resources Information from the following articles and web sites was used in writing this site: EPA Global Warming Site http://www.epa.gov/globalwarming/ Facts About Wetlands http://www.epa.gov/OWOW/wetlands/ facts.html GLY 1073 Electronic Tutor http://ess.geology.ufl.edu/ NASA Fact Sheets http://pao.gsfc.nasa.gov/gsfc/service/gallery/ fact_sheets/earthsci/green.htm Titus, J.G., Sea Level Rise and Wetland Loss: An Overview http:// www.epa.gov/oppeoee1/globalwarming/reports/pubs/ sealevel/index.html Wetland Processes and Values http://h2osparc.wq.ncsu.edu/info/ wetlands/funval.html Melting Glaciers are Devastating for Wetlands Essay example -- Geology Melting Glaciers: Great News for Titanic, Devastating for Wetlands Overview This essay is dedicated to the importance of wetlands and the impending danger of rising sea levels due to global warming. Historically we humans have taken for granted the numerous vital roles played by wetlands in our ecosystem and viewed them only as unpleasant and undesirable. So we have destroyed much of our wetlands, and now that we finally see how important they are we are going to lose what little wetlands remain to rising sea levels. What are wetlands? Wetlands are, quite simply wet lands. The word â€Å"wetlands† is the collective term for marshes, swamps, bogs, and similar areas. Here in Florida, wetlands are quite abundant. They can also be found in nearly every county and climactic zone in the United States. However, more than half of America's wetlands have been destroyed by man and his historically negative view of the vital waters. In general, wetlands are not very pleasant to humans to be around. Not only do they lack the beauty and grandeur of lakes, oceans and waterfalls, but they are also home to mosquitoes, flies, unpleasant odors and disease. Furthermore, wetlands tend to cover a large area that would be desirable to developers and farmers. Thus, wetlands were popularly and quickly drained and converted to farmlands or filled for housing developments and industrial facilities. Also, flood control levees and navigation channels have prevented fresh water, nutrients and sediment from reaching wetlands. This has converted many to open water. Some wetlands were even used as dumping sites for the disposal of household and industrial wastes! Today, both scientists and the government recognize the ma... ..., enhanced sedimentation, and enhanced peat formation. These measures must be taken seriously and immediately before we and our animals are paying the horrible price for our own irresponsibility! Back to Contents Resources Information from the following articles and web sites was used in writing this site: EPA Global Warming Site http://www.epa.gov/globalwarming/ Facts About Wetlands http://www.epa.gov/OWOW/wetlands/ facts.html GLY 1073 Electronic Tutor http://ess.geology.ufl.edu/ NASA Fact Sheets http://pao.gsfc.nasa.gov/gsfc/service/gallery/ fact_sheets/earthsci/green.htm Titus, J.G., Sea Level Rise and Wetland Loss: An Overview http:// www.epa.gov/oppeoee1/globalwarming/reports/pubs/ sealevel/index.html Wetland Processes and Values http://h2osparc.wq.ncsu.edu/info/ wetlands/funval.html

Investigation Into The Theme of Entrapment in The Bell Jar by Sylvia Plath

Sylvia Plath was born in Boston, Massachusetts in 1932 to Austrian parents. She studied at the prestigious Smith College with a scholarship and in 1955 she went to Cambridge University where she met and later married Ted Hughes. Plaths life was one of success, and intense ambition and perfectionism. In an early journal entry, aged 16, she described herself as ‘The girl who would be God'. Her desire to be a perfect writer and a perfect woman is set however in her understanding of the constraints placed on women in the 50's. The early death of her father when she was just 8, and the combination of fear and adoration she felt towards him had an immense and lasting effect on her life, and subsequently he appears as a major theme in both her poetry and prose works. The Bell Jar was first released in England in 1963 under the pseudonym Victoria Lucas. It received lukewarm reviews with most critics highlighting the personal yet detached voice of novel. An anonymous review stated ‘it read so much like the truth that it is hard to disassociate her from Esther Greenwood, the ‘I' of the story, but she had the gift of being able to feel and yet to watch herself: she can feel the desolation and yet relate this to the landscape of everyday life'. This shows how the novel was seen to be autobiographical even before it was known who the author was, and before comparisons of plot construct and the life of the author could be made. This shows how the tone, which some may say is confessional, leads readers to analyse the work from a psycho-biographical standpoint. You can read also Analysis of Literary Devices of Jane Eyre Laurence Lerner equates the detachment, which the anonymous reviewer highlights, with Esthers neurosis deriving from her role as satirist of the world around her, and he sees her ‘Bell Jar' as one of a detached observer. Critics also compared it to JD Salingers ‘The Catcher In The Rye', because of the interpretation of it as a critique of college life and establishing identity, and also the existential undertones of the dominant voice are similar in both texts. Robert Taubman wrote in The Statesman that The Bell Jar was a ‘clever first novel†¦ he first feminist novel†¦ in the Salinger mood. ‘ Linda Wagner saw The Bell Jar as ‘in structure and intent a highly conventional bildungsroman ‘, or a rites of passage novel, with the construct focusing entirely on the: ‘education and maturation of Esther Greenwood, Plath's novel uses a chronological and necessarily episodic structure to keep Esther at the centre of all action. Other characte rs are fragmentary, subordinate to Esther and her developing consciousness, and are shown only through their effects on her as central character. No incident is included which does not influence her maturation'. Modern criticism also focuses on political and feminist criticisms of the novel. Alan Sinfield explores ideological intersections between society and the arts, and recognises Plath as critiquing the construction of gender role arguments, taken up by many contemporary feminist critics. Plath is seen as articulating many of the thoughts and feelings many women have about the constraints, opportunities and contradictions of women's role in society. Many have interpreted The Bell Jar as semi-autobiographical. It is impossible to ignore the similarities between the life of Plath and that of Esther, the main protagonist of the novel. The novel parallels her twentieth year almost perfectly. Plath was awarded a spot as a â€Å"guest editor† at Mademoiselle magazine during her junior year at Smith, as Esther won a fashion magazine competition to work on it in New York for a month. Both had been, on the surface, a model daughter, popular in school, earning straight A's and winning the best prizes. She even went to Smith on scholarship; endowed by Olive Higgins Prouty, perhaps the model for Esther's patron, Philomena Guinea. That summer, however, she nearly succeeded in killing herself by swallowing sleeping pills, paralleling the suicide attempt in the novel. After a period of recovery involving electroshock and psychotherapy Plath seemed to become â€Å"herself† again, graduating from Smith with honours and winning a Fulbright scholarship to study at Cambridge, England. However, her troubles returned to haunt her throughout her life, and she committed suicide in 1963. Plath recognised her own inability to write about anything other than her own experiences. In her journals she referred to this as the ‘curse of my vanity'. She talked of, ‘my inability to lose myself in a character, a situation. Always myself, myself, myself. ‘ This makes any reading into The Bell Jar all the more poignant, because Plath's few prose works are more directly related to real life than most fiction. The theme of entrapment forms the central image of The Bell Jar. Plath constructs the analogy in Chapter 15 where Esther, the central character, concludes that ‘I would be sitting under the same glass bell jar, stewing in my own sour air'. Plath's use of the sibilant words ‘stewing' and ‘sour' evoke strong sensual reactions in the reader as if they were hit by a pungent sickly smell. The Bell Jar represents the entrapment Esther feels at the hands of society and its expectations of women, and also entrapment by men and the possibility of entrapment by children. The first of these could be understood as representing Esther's suffocation at the hands of societal pressure and the general oppressive atmosphere of the 50's, especially for women. It must be noted that at the end of the fifties the average age of marriage had actually fallen to 20, and was still dropping. It was not uncommon for girls to drop out of college or high school to marry, in fact education was sometimes seen as a bar to marriage. During all of the forties and fifties housewifery tasks were glorified as ‘proof' of a ‘complete' woman in the media. In America at the end of the fifties the birth rate was overtaking India's. Increased affluence allowed people to have four, five, six children, shown in the novel by the inclusion of Dodo Conway, a catholic neighbour who has 6 children; she fascinated Esther because of her ever increasing family and stoic acceptance of her situation. By the 1960s, the employment of women was rather the norm than the exception, but they were holding mostly part-time jobs, to help put their husbands through college, or widows supporting families. For such an ambitious and talented woman like the protagonist of the novel this would inevitably cause a clash of ideals between those of wider society and her own. Society assumes a woman will marry. The heroine of the novel is besieged by the influences that propagate the myth that the purpose of a woman's existence is a husband, a house and having children. After Esther's release from the mental hospital, Buddy's final words to her are: â€Å"I wonder who you'll marry now . . . you've been here. † This is similar to the feelings of Esthers mother, for being in a mental institute has a certain social stigma attached to it. The opinion that no man will want a woman with baggage or problems is similar to the view presented by Mrs Willard that no man would want a woman with sexual experience. This adds up to the opinion that all women should be clean, pure, innocent and naive for their men. Also, if Esther were to choose not to marry and not follow the guidelines society attempts to entrap her in, is to go against society's expectations and to commit a kind of sin. Writing to her mother from Smith, Plath agonised over ‘which to choose? ‘-meaning: a career or a family? The central metaphor of The Bell Jar, the ‘fig tree', is Plath's literary portrayal of this dilemma. Each fig represents an option, a future: to be a famous poet, an editor, or to be a wife and mother. Each is mutually exclusive and only one can be picked. As Esther (very much an extension of her creator here) hesitates, debating with herself, â€Å"the figs began to wrinkle and go black, and, one by one, they plopped to the ground at her feet. † Rejection of any option was difficult because she wanted it all. The conclusion that the figs rot and die aligns the image tonally with the rest of the novel. Esther shows her desire to have it all and her refusal to limit herself when she says to Buddy, ‘I'll be flying back and forth between one mutually exclusive thing and another for the rest of my days. In her own life, Plath attempted to achieve both career and family. There were times, her letters and the remembrances of her family and friends reveal, that domestic life alone seemed to fulfil her. She was a perfectionist at housekeeping as she had always been at her college work and at writing, but at other times the routine infuriated her and the ‘viciousness in the kitchen' that she describes in Lesbos sets in. At ti mes she revelled in being â€Å"cowlike† and maternal, but resentment against their demands on her time and her creativity is evident too. Esther concludes that the societal pressure that she feels at her prestigious College, where the girls pocketbook covers must match the material of their dresses and all the girls wait with excitement for their invitations to the proms, is not so different to the pressure she feels in the asylum. ‘What was there about us' she wonders ‘so different from the girls playing bridge and studying in the college . . . Those girls too sat under a bell jar of a sort'. Plath explicitly shows the reader that the Bell Jar is not simply one of depression, but also one of conformity. The entrapment that Esther feels is also sexual. This is partly caused by Buddys sexuality and power, for Esther and Joan react to him and eventually rebel against him by exploring alternative sexual methods. Joan becomes a lesbian (though whether this is a direct result of her and Buddys relationship is debatable), and Esther asserts her sexual freedom through getting birth control. For her this symbolises female empowerment. In contrast to her previous attempt to free her sexuality by allowing Constantin to seduce her, she will be her own active agent of change in freeing herself from the strict social codes for women. Esther begins to feel a disillusionment with men, after her realisation that Buddy Willard is a ‘hypocrite', she concludes ‘I knew that in spite of all the roses and kisses and restaurant dinners a man showered on a woman before he married her, what he secretly wanted when the wedding service ended was for her to flatten out underneath his feet like Mrs Willards kitchen mat'. This kitchen mat which is a utilitarian object, easily repaired or replaced, is used as a metaphor for a woman. This introduces a central theme of the novel, that of women being dominated by men. The image of being ‘flattened' is used many times in the novel to show the effect of men on women. It is used again in Chapter 5 when Esther describes how she felt ‘dull and flat and full of shattered visions' after a disappointing date with Buddy. The ‘kitchen mat' that Esther describes is a beautiful hand made rug that Buddys mother made. She spent lots of time making this mat, but when she is finished she just puts it on the kitchen floor for people to wipe their feet on. Esther sees this as a symbol of male oppression and the subsequent feeling that nothing a woman makes or does is of any merit. It is when around Buddy that Ether seems most repressed. This adds to the overall sense of confinement that Esther feels, but this aspect is wholly self-inflicted. One obstacle that Esther must overcome is her idealised and fairy-tale view of romantic relationships, in which she defines her and Buddys relationship in terms of a single kiss. The word ‘flattened' evokes connotations like beaten, weak and subjugated. Esther is, as most women during the fifties, expected to marry. Esther Greenwood sees herself as something other than primarily a housewife, and she uses a lot of her energy to try to avoid marrying the one she is expected – Buddy Willard. The word ‘bell' written ‘belle' was used during the nineteenth century for the ‘belle' of the ball. It was meant to be a positive term in American culture, and was used to describe a ladylike southern woman with many suitors. This was a woman who knew her role and was happy to be the desired object of her lover and to put all her energies into looking after her man and her family. In this interpretation, the ‘Belle' Jar could represent societal pressure to conform to this ideal and the trapped feelings these women my encounter. Buddy is the main representation of dominant oppressive male sexuality. He stifles her intellectually, telling her a poem is just ‘a piece of dust', and plays a dominant sexual role by exposing himself to her. Marco is a much more violent depiction of male sexuality, a ‘woman-hater' who attempts to rape Esther. He holds power over her, he is ‘invulnerable' because of his financial power and threatening sexuality, and brands her a slut. Critics have interpreted him as simply a more violent extension of Buddy Willlard, aggressive in his contempt for Esther and her sexuality, whereas Buddy is more subtle and passive. Plath parallels the earlier proposal by Buddy. Whereas Buddy asks for Esthers hand in marriage in exchange for her identity and freedom, Marco offers her a diamond, a symbol of marriage, in exchange for her sexual independence. This feeling or entrapment by men is related to a form of domestic entrapment. One way this is shown is in Esther's outlook towards having children. Plath presents having children as another form of entrapment. When describing child birth language from the semantic fields of confinement and unnaturalness are used. Esther describes childbirth itself as ‘a long, blind, doorless and windowless corridor of pain . . . waiting to open up and shut her in again'. This shows how she sees children as diminishing perception and confining their mothers in a trap they cannot even see out of because it is so all encompassing. The mother is described in inhuman terms with her ‘spider-fat stomach and two little ugly spindly legs' while making an ‘unhuman whooing noise'. This makes the reader feel sympathy towards this grotesque but pitiful monster. Robert Scholes interprets the language Plath uses in the childbirth as that of defamiliarisation. In this scene, for example, the narrator describes the delivery as if it were happening for the first time in history. From the point of view of the uninitiated observer, childbirth seems to be a frightening ritual in which a â€Å"dark fuzzy thing† finally emerges from â€Å"the split shaven place† between the woman's legs. It could be construed that Plath is trying to show the reader that having children is a form of martyrdom, sacrificing your self-identity for your children. A woman dies as a particular kind of woman when she bears a child, and she continues to die as the child feeds literally and metaphorically on her. Indeed, many of her poems depict childlessness as a kind of perfection. In Edge (Ariel), ‘The woman is perfected . . . Each dead child coiled . . . She has folded them back into her body'. This childless ‘perfection' also often signals death in her poetry, showing the view that a woman has no choice but to procreate, because if she does not, or if she changes her mind ‘folding them back into her body', she must die. Plath's fear of procreativity was, in large part, a fear of a resultant loss of creativity. Esther voices Plath's fear, â€Å"I . . . remembered Buddy Willard saying in a sinister, knowing way that after I had children I would feel differently, I wouldn't want to write poems any more. So I began to think maybe it was true that when you were married and had children it was like being brainwashed, and afterwards you went about numb as a slave in some private, totalitarian state. † The inclusion of totalitarianism evokes even stronger feelings of entrapment and being controlled by extraneous forces. Children are also shown to represent entrapment in the inclusion of the miscarried babies in bottles that Buddy takes her to see. These images represent women's traditional choices in life and the subsequent entrapment. Esther describes these in her usual detached voice, ‘the baby in the first bottle had a large white head bent over a tiny curled up body the size of a frog'. These ‘bottles' are similar to the central image of the ‘Bell Jar', and further highlight the reading that children lead to entrapment. This is also shown in Stopped Dead (Winter Trees), ‘A squeal of brakes. Or is it a birth cry? ‘. It seems Plath has the opinion that the minute a baby is born the mother's life ends in a squeal of brakes. Domestic entrapment can also be a trap of routine and chores. In Chapter 7 Esther notes how she cannot cook, or dance, or sing or know short hand, all the things that she would need to live her life by her mother's standards. Plath's letters to her mother and her novel both make it explicitly clear that Plath was confused and frustrated by the necessity of defining herself as a woman. In 1949, at age seventeen, she wrote, ‘I am afraid of getting married. Spare me from cooking three meals a day–spare me from the relentless cage of routine and rote. I want to be free. ‘ Plath herself wrote in her journal that it was â€Å"as if domesticity had choked me†. It could be said that her decision to finally end her life by sticking her head in a gas oven is a perfect symbolisation of that aspect of her experience. Plath's two-dimensional characterisation of Mrs Greenwood as a hard working and well intentioned woman, but one very much controlled by the guidelines society gave her regarding her role as a woman. She feels that Esther's English Major will not help her get a job, and that the only way that she will get a career is by learning shorthand. Esther would then be ‘in demand among all the up and coming young men', but she instinctively rebels against this view, ‘I hated the idea of serving men in any way. I wanted to dictate my own thrilling letters'. She is aware of the injustice in the occupational sphere, and refuses to abide by this unfair apportioning of status in society. The Bell Jar could also be construed as the ‘bell jar' of the character's depression. Depression and mental illness are almost universally described by the imagery of entrapment, from Bertha Mason, the mad alter ego of Jane trapped in the attic in Jane Eyre to the imagery of depression as a suffocating ‘black cloud' by Elizabeth Wurtzell in her 1996 portrait of depression. Esther's depression begins to fully emerge in Chapter 2, where she describes how she begins to feel while watching Doreen, her sexually voracious friend and Lenny ‘get more and more crazy about each-other'. She compares herself to ‘a black dot' signifying a feeling of insignificance, shame and dirtiness. Plath uses the analogy of travelling away from Paris on an ‘express caboose' to describe Esther's increasing feeling of detachment and unimportance: ‘every second the city gets smaller and smaller, only you feel it's really you getting smaller and smaller and lonelier and lonelier, rushing away from all those lights and that excitement at about a million miles an hour. ‘. This gives the reader the feeling of Esther helplessly falling into a deep depression, where the ‘excitement' of everyday life does not affect her. On Esther's way to Buddy at the sanatorium she describes the bleak land-scape and its effect on her mood. ‘ . . . the countryside, already deep under old falls of snow, turned us a bleaker shoulder, and as the fir trees crowded down from the grey hills to the road edge, so darkly green they looked black, I grew gloomier and gloomier'. Snow is often used to symbolise death, it could have been used in this instance for many reasons. Firstly, it could be because she is travelling to a TB sanatorium where many must have died. This illness and death that she is travelling toward is inextricably linked with sin in The Bell Jar, with Buddy being punished for his affair with a waitress by his TB and Esther punished for losing her virginity by haemorrhaging, so this blanket of death is particularly profound. Secondly, the snow could also foreshadow Esther's later suicide attempt from an overdose or sleeping pills in Chapter 13. The ‘crowding' ‘fir trees' could have been used to depict a feeling of entrapment. Esther's depression is later shown by her lack of motivation to do anything, even change her clothes or wash her hair. This melancholic inertia is shown in the paragraph: ‘I crawled back into bed and pulled the sheet over my head. But even that didn't shut out the light, so I buried my head under the darkness of the pillow and pretended it was night. I couldn't see the point of getting up. ‘ Esther feels trapped by her depression, it sedates her so fully that she does not even see any way out of it. Recurrent mirror and light images measure Esther's descent into the stale air beneath the bell jar. In the first chapter, when Esther returns from Lenny's apartment and enters the mirrored elevator of the Amazon Hotel, she notices â€Å"a big, smudgy-eyed Chinese woman staring idiotically into my face. It was only me, of course. I was appalled to see how wrinkled and used up I looked. † As she becomes increasingly trapped by her own mental state, her relationship with her own identity becomes increasingly disembodied, and the reflection in the mirror gradually becomes a stranger. Esther's depression and subsequent breakdown could be interpreted as a gradual abandonment of societal norms. It entails a series of rejections or separations from women who are associated with a stereotypical aspects of womanhood that Esther finds unacceptable. The novels heroine projects components of herself that represent patriarchally defined expectations of women onto other characters: her mother, Dodo Conway, Mrs Willard, then through her rejection of these characters she discards the aspects of herself that they personify. Every character can be seen as created to represent aspects of the world which confines Esther; with Buddy representing dominant male sexuality and broader forces of society, Dodo representing pressure to have children, Jay Cee being the pressure to have a successful career. The end of the novel sheds all of these forms of entrapment, societal, domestic, sexual and intellectual, virtually entirely. The ultimate chapter chiefly uses imagery of cleanliness and freedom. A ‘pure, blank sheet' of snow is described, but the reader now interprets the snow as representing a fresh start. She compares forgetfulness, that may help her ‘numb and cover' her memories, to ‘a kind snow', allowing her freedom from her worries. When Esther readies herself to meet the board of doctors who will certify her release from the hospital, she behaves as if she is preparing for a bridegroom or a date; she checks her stocking seams, muttering to herself â€Å"Something old, something new. . . . But,† she goes on, â€Å"I wasn't getting married. There ought, I thought, to be a ritual for being born twice – patched, retreaded, and approved for the road, I was trying to think of an appropriate one. . .† Critics who have been willing to see a reborn Esther have generally done so without ever questioning the appropriateness of the reference to a â€Å"retread† job. Susan Coyle writes that the tire image â€Å"seems to be accurate, since the reader does not have a sense of Esther as a brand-new, unblemished ‘tire' but of one that has been painst akingly reworked, remade†. Linda Wagner, for example, ignores this passage and concentrates on subsequent paragraphs, where the image of an â€Å"open door and Esther's ability to breathe are,† Wagner writes, â€Å"surely positive images. The ability the breathe serves as a contrast to the ‘sour air' under the Bell Jar. There is no doubt that the novel has a fairly high level of closure with most possibilities eliminated. The reader also knows that she had children, we become aware of this very early on in the construct of the story, so Esther obviously settles down into some sort of domesticity. Plath does not concede that Esther is fully cured, Esther even finally wonders whether she may be trapped by the bell jar again, but the novel concludes on a very optimistic note; that Esther is feel from the constraints that she previously felt.

Job Design and Motivation - 2782 Words

There have been sufficient changes regarding job design over the past decades, including the rising popularity of new practices such as employee involvement (Maxwell, Richard Sandra 2008). With new induction of theories, an analysis to illustrate the similarities and differences was made between the content and process theories; chosen theories being the two-factor theory and equity theory respectively. Implications of integrating various theories like the Job Characteristics Model (JCM) by Herzberg and Oldham (1980) and the four major approaches to job design will be discussed, focusing on how they influence motivation in practice. 1.0: Content and Process Theories Content theories focus more on the intrinsic factors that affect†¦show more content†¦Both theories recognize that rewards drive an individual. The two theories also neglected the factor of individual characters. In a comparison of extroverts and introverts, Gray in 1975 (cited in Furnham, Eracleous Premuzic 2009) postulated that the former react more positively with rewards, and that the latter are more motivated to avoid punishment. Findings from studies (Gray 1975; Gupta 1976; Furnham 1997; Furnham et al. 1999, cited in Furnham, Eracleous Premuzic 2009) support this theory that personality factors have measurable influence on work motivation. Research by Schmitt et al in 2003 (cited in Latham Pinder 2005) also shows that personality traits influence an individual’s job satisfaction and performance. 2.1: The Differences In terms of differences, the two-factor theory presented a set of distinct factors that when experienced, will drive a person (the possibility of promotion or opportunities for personal growth are some examples listed by Herzberg) but equity theory concerns with the perception of an individual, which in the process of comparison, evoke a psychological state that acts as a factor of motivation. Although both theories agree that rewards are motivators, Herzberg and Adams place different levels of emphasis on the impacts that extrinsic and intrinsic rewardsShow MoreRelatedJob Design and Employees Motivation2028 Words   |  9 Pagestelephone or intranet / internet access. For example, TCS has a HR help desk where employees can call in with any HR-related questions. Currently operational in about three to four locations, TCS plans to expand this unique facility to all its centres. Jobs are out, careers are in. And HR is assuming the responsibility for plotting the career paths and growth of the employees. Most software engineers have a three-point agenda: globetrotting, annual promotions and acquiring millionaire status. This isRead MoreJob Design and Employees Motivation2019 Words   |  9 Pagestelephone or intranet / internet access. For example, TCS has a HR help desk where employees can call in with any HR-related questions. Currently operational in about three to four locations, TCS plans to expand this unique facility to all its centres. Jobs are out, careers are in. And HR is assuming the responsibility for plotting the career paths and growth of the employees. Most software engineers have a three-point agenda: globetrotting, annual promotions and acquiring millionaire status. This isRead MoreMotivation And Job Design Is A Keen Part Of Nehemiah1105 Words   |  5 PagesMotivation and Job design is a keen part of Nehemiah. Throughout the book, there are different styles of motivation and job design. This is seen while building the wall, as well as, motivating those to continue working. In Nehemiah 1, we read that the walls of Jerusalem have been destroyed. This gave Nehemiah incentives and goals go rebuild Gods city. This is driven by motivation because Nehemiah is currently feeling that his needs, motives, drives, frustration, arousal and emotion are affected (McKennaRead MoreThe Theories Of Motivation, The Managerial Skills, And Job Design951 Words   |  4 PagesMotivation can be defined in numerous ways. Is it a person’s internal drive, or an applied external force that compels people to strive towards a particular goal or achievement? According to Bateman Snell (2015), â€Å"motivation refers to forces that energize, direct, and sustain a person’s efforts† (p.440). This paper is going to explore the theories of motivation, the managerial skills, and job design needed to motivate employees to increase their performance, and a few successful organizationsRead MoreThe Effect of Work Design on Other Organisational Functions and Activities Including Production, Finance, Human Resources, and Marketing Etc.1125 Words   |  5 PagesThe effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. Work Design is closely related to operations management and within this is will have the greatest effect on production, which is an operations function, rather than finance, human resources or marketing which are separate business functions. Production Productivity has been generally defined as a ratio of a measure of output to a measure of someRead MoreJob Design Is An Effective Way For Motivate Employees And Increase Job Satisfaction1331 Words   |  6 Pagessuggests that a job well designed is an effective way to motivate employees and increase job satisfaction. The aim of this paper is to provide empirical evidence in favour of the above statement, to define job design, motivation and job satisfaction and to discuss practical ways on how job design contributes to employee’s motivation and job satisfaction. As people in general have basic needs which are largely satisfied trough work, management can actually have a strong influence on motivation and performanceRead MoreWhy Job Design Is An Effective Mechanism For Providing Employees Voice1713 Words   |  7 Pagesevaluate whether job design is an effective mechanism to provide employees voice. Buchanan (1979) defines job design as â€Å"the specification of contents, methods and relationship of jobs in order to satisfy technological and organizational requirements as well as the social and personal requirements of the jobholder.† Job design arranges and often rearranges responsibilities and relationships associated with various tasks and determines authority and interdependence of various jobs so as to reduceRead MoreThe Practical Implementation Of Motivation Theory Essay910 Words   |  4 PagesJOB AND WORK REDESIGN INTRODUCTION To assist in the practical implementation of motivation theory, we will assess the benefits of job and work redesign in relation to goal setting. As a department manager we must be aware of the gradual changes that occur in job tasks and the incremental addition of new tasks that might trigger a need for redesign. The issues that arise from these changes can be addressed by applying the principles of job and work redesign in relation to the goals of the departmentRead MoreHealth Information Systems : Job Redesign Essay908 Words   |  4 PagesIntroduction Elizabeth Layman wrote a case study on the topic of HIS (Health Information Systems) job redesign. The study urged managers to evaluate and redesign, if needed, the jobs of health care professionals. Layman points out that these jobs have gradually changed over time. Extra tasks have been added on to the duties of current employees and many are now over-worked. For example, the conversion of paper to electronic health records created 29 new roles for employees (Layman, 2011). NotRead MoreTeam Work and Motivation1259 Words   |  6 PagesTeamwork and Motivation Motivation is the internal and external factors that stimulate desire and energy in a person to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal (Business Dictionary, 2013). The main priority of an organization should be its people. They are the ones who help maintain the mission and the vision of the organization as well as keeping the business flowing. This paper will provide a design of an organization motivation plan, identify

Sociology Sociology Of Indigenous People - 988 Words

Introduction Sociology 214: Sociology of Indigenous people in Canada; has covered the topics of Indigenous and Sociological Paradigms, Colonialism, Identity, Aboriginal and Treaty Rights, Land Claims and Self-Government and lastly; Education, Economy and Social Conditions of Indigenous people. Through questions posted in the mandatory discussion forums each week, dialogue was held with other students to express opinions on the topic of the week while expanding knowledge of Indigenous people in Canada, and ones’ own personal opinions. These posts took place each week after reviewing and digesting the readings and videos in relation to the topic of discussion. This short post will describe how my personal ideas and opinions have changed†¦show more content†¦With a greater knowledge about the Indigenous population of Canada, my thoughts have been altered and particular views I now held; earn more from a place of empathy rather than anger. Changed Thoughts As I review my posts from the semester I see an initial change in my thoughts and perceptions about Indigenous people in Canada from a post on May 7, 2015. The topic of discussion was Western and Aboriginal ways of knowing; our knowledge and views of the two. Prior to reading the material I posted about my personal thoughts; in summary, Western Ways of Knowing were more scientifically based and Aboriginal Ways of Knowing were more holistic. Once the material for the week had been read, I posted again, here mentioning Dr. Battiste’s article, Indigenous Knowledge: Foundations for First Nations. From this article it is apparent my thoughts changed, noting that society perceives Indigenous ways of knowing as â€Å"old or out of date†; simply proving that society is uneducated about Indigenous culture and teachings. Furthermore, from Dr. Battiste’s article I quoted Indigenous knowledge is systemic, covering both what can be observed and what can be th ought. It compromises the rural and the urban, the settled and the nomadic, original inhabitants and migrants. This statement solely stood as evidence that I was a part of the population of Canada unaware of the extensive knowledge behind Indigenous knowledge. It is here in the initial

Human Geography Overpopulation Essay - 972 Words

Human Geography Final Essay Human Geography Honors Humankind will always have to overcome challenges. Three key challenges that we are currently facing and require immediate action are overpopulation, land use, as well as cultural conflicts. These issues have been prevalent topics in the media in recent years. Unless we start taking the steps to address these concerns, we will continue to see these topics in the media for years to come. Overpopulation is a relatively recent issue. The world’s population has grown exponentially over the past twenty to thirty years. For example, the country of Bangladesh, with a population density of 1,188 people per square kilometer, has a 1.2% annual growth rate. Comparing these numbers with the United†¦show more content†¦The public should be warned that if they do not have enough money to support a child, then they consider waiting to have children. Family planning and government programs would include clinics and other organizations put in place to provide an d promote voluntary sterilization or contraception in order to reduce the high rate of reproduction in a nation. Another challenge humanity faces is cultural or ethnic conflict. This conflict is created when two or more groups who share different or conflicting ideas or principles while living in proximity to each other. A specific example of this in our modern world is the cultural war being fought between the Sunni and Shiite Muslims of the Middle East. The two groups believe in different ways of practicing the same religion, and since the two cultures share a border between each other, conflict ensued. Cultural conflict can have many outcomes; including persecution, all-out war, and ethnic cleansing. Cultural conflict not only effects the inhabitants of the two cultures who are quarreling with each other, but with surrounding countries as well. Trade and other dealings can be hurt by the conflict of the two cultural groups. Cultural conflict does not only damage the two disputing groups, but the rest of the world as well. There are some possible resolutions for the issue of cultural conflict. An increased police or military presence in the regionShow MoreRelatedAnalysis Of The Article The Tragedy Of Common 1727 Words   |  7 PagesWhy â€Å"Freedom in a Commons† Ruins Everything In the article â€Å"The Tragedy of Common†, Garret Hardin, a professor of human ecology at the University of California, Santa Barbara, writes that, â€Å"ruin is the destination toward which all men rush, which pursuing his own best interest in a society that believes in the freedom of the commons. Freedom in a commons bring ruin to all† (Garret 33). As we all know, freedom is the right people are born with, so why will it ruin everything? In the beginning, weRead MoreGlobal Population And Climate Change1536 Words   |  7 Pageswas not suitable to sustain so many immigrants at one time. Thus, camp was responsible for generating refuse, toxins leaching into the earth from poor sanitation systems amongst other environmental hazards. Furthermore, I learned about how overpopulation has had a significant impact on highly populated regions, such as cities like New York. As of July 2015, New York’s population was 8,550,405 people (â€Å"Current and Projected Populations†). Each year, both undocumented and documented immigrants migrateRead MoreOverpopulation Is Not The Problem1395 Words   |  6 Pages Overpopulation Overpopulation is a prominent controversial topic among society, in which some believe the exponential growth of humanity is detrimental to its future, whereas others conclude this theory is a myth due to human nature and resources. In Isaac Asimov’s, â€Å"The Case Against Man†, he elucidated the verity of overpopulation, emphasizing that the disproportion of earth’s carrying capacity and its resources will inevitably lead to humanity’s demise. Introducing the notion thatRead MoreOverpopulation Is A Social Science1492 Words   |  6 PagesCaloia, Angela Mr.Beck Geography 9 February 9 2016 Overpopulation is Overhyped Overpopulation has made headlines through the decades, advertised as one of the most pressing global issues future generations will have to confront, scientists stating that we as humans are undermining the life support system that sustains up. This, however, is untrue. Overpopulation defines a situation where the number of people exhaust the resources such that it can no longerRead MoreWhat Kind of Impacts Does Shrinking Families Have on Canada774 Words   |  3 Pagescitizens. The impacts of shrinking families in Canada are considerably more positive as it can prevent overpopulation, create more positive impacts towards the Canadian economy, and cause an increase healthy child development. To begin with, shrinking families would have positive impacts on Canada because it can prevent overpopulation. The Encyclopedia of Human Geography defines overpopulation as â€Å"a country or region [that] has too many people and therefore is incapable of achieving and sustainingRead MoreThe Troubling Future of Our Nation642 Words   |  3 Pages There are series of issues that are gradually arising from the depth of our nation. Many of the problems root from the decisions and actions made today. One of these problems is the overpopulation that the U.S seems to be heading towards. 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Report on Human Computer Interaction

Question: Describe about the report of online e-commerce website of Oz Attitude Clothing? Answer: Introduction The report is upon the Oz Attitude Clothing profile client scenario. The report is showing the complete information about proposed online e-commerce website of Oz Attitude Clothing profile. The report is showing the best suitable e-commerce business model for Oz Attitude Clothing and describing other e-commerce business models also. There are so many advantages of mobile app, which are also being described in the report. There are so many advantages of e-commerce solution and the proposed website features are being defined in the report. Proposed website design and storyboard are getting shown in the report. The complete project analysis is described in this report. By studying this report, a person can easily understand the complete scenario and proposed solution of Oz Attitude Clothings online business. Analysis and Prototype Development The client scenario chosen by me is Oz Attitude Clothing profile. The Oz Attitude Clothing works in clothing business and it is demand of time to go into online business. That is why to set up online business is very necessary. There are so many e-commerce models which should be analysed before starting work on online business. Following e-commerce models can be applied on Oz Attitude Clothing e-commerce business- Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Social E-commerce, Mobile E-commerce and Local E-commerce. Business to Business (B2B) E-Commerce Model Business to Business (B2B) e-commerce model is a commerce transaction model which is used in the transactions which occurs between business and business not between business and consumers e.g. a supply chain of automobiles between different companies. It is the best place where business can grow up to the high extent. Both sellers and buyers are manufacturers not a single customer. Business to Consumer (B2C) E-Commerce Model Business to Consumer (B2C) e-commerce model is a commerce transaction model which is used in the transactions which occurs between business and consumers e.g. a website which directly sale the products to single customer. A company directly interact with customers on this platform. It is the best place where online business can grow up to the high extent. There are so many website which follow this model like buy.com. Garment industry mostly follows up this e-commerce model. Business to Consumer (B2C) e-commerce model works as follows- It is the place where all brand companies can sale their products. It is the best shared platform for companies and consumers as well. Consumer to Consumer (C2C) E-Commerce Model Consumer to Consumer (C2C) e-commerce model is a commerce transaction model which is used in the transactions which occurs between consumers not between business and consumers like Business to Consumer (B2C) e-commerce model. The best example of Consumer to Consumer (C2C) e-commerce model is eBay.com. In this model users give advertisements to sale their products and other users buy those products. The website owner gets benefit by taking commissions from users who use the services of website. It is the best market to grow the website earnings very rapidly. Consumer to Consumer (C2C) e-commerce model works as follows- A customer is giving advertisements on the website to sale its products and another customer is buying the same product. This is the Consumer to Consumer (C2C) e-commerce model. Social E-Commerce Model Social e-commerce model is also an e-commerce model but it is the small e-commerce model. It is like the subset of e-commerce model. There are most of the websites which follow up this Social e-commerce model. The best use of this models is that users get good customer care services. AO.com is the best high demand website which follows up this model. Websites which follows up this Social e-commerce model, install widgets of social networking site e.g. the website Fashionid.de has installed Facebook widget by which users take reviews for their selected products and it is the most popular feature now a day. Mobile E-Commerce Mobile e-commerce model is also an e-commerce model just like all e-commerce models which are described above but the difference is that Mobile e-commerce model helps to make the website which can run on mobile and wireless devices also. All models, Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C) and Social E-commerce models can work on mobile e-commerce websites. In all the above models, Business to Consumer (B2C) model is the best model for Oz Attitude Clothing. Oz Attitude Clothing works in garment industry. Business to Consumer (B2C) model is best for Oz Attitude Clothing because it works for business and consumers. It is best for the company and its customers which is the requirement of Oz Attitude Clothing. Therefore, Business to Consumer (B2C) model is the best model for Oz Attitude Clothing. (Laudon, K. C. Traver) Competitors of Oz Attitude Clothing There are so many companies which are working in the garment area and they have already a very good reputation in online market. Some of the websites which are very famous now a day are amazon.com, jabong.com etc. Therefore, Oz Attitude Clothing has to work hard to compete others in online industry. Advantage and Challenges for Online Global Design Online business helps Oz Attitude Clothing to fulfil all the objectives of the business in the following ways- Market Share Market share is increased by the online business because it helps to increase the business area throughout the world. Maximize Sales Online business helps in maximizing the sale of the Oz Attitude Clothing. Customer can access the website of the Oz Attitude Clothing from anywhere. In this way, it is very helpful in maximizing the sale of the Oz Attitude Clothing. Growth The growth of the Oz Attitude Clothing will increase very rapidly by the online business. Customer Satisfaction By online business, Oz Attitude Clothing can serve the consumers on the whole day and that is the reason; the business is focusing on the customer satisfaction more in comparison to production and profit and if the consumer is satisfied, the production and profit will be increased automatically. The global internet consumers are growing rapidly and the range of the internet consumers is very high in comparison to the traditional non internet consumers. The growing range of the consumers demand very high quality of service and this is the main goal of the online business. There are some challenges also in making online business. Some of them are following- Human Factor The human factor also contributes more in the trends and developments of the online business. The human factor is the main factor in the development of online business. The human works on the web development create the websites and it is the human only who use the online websites. Security Factor There are so many threats which may affect the computers and may damage the software, hardware of the computer systems. Every threat has different kind of features like some threat only harm the files in the computer systems but some may harm the havoc of the computer system. So the threat is very dangerous for any organization because it may loss the very important data of the organization. It may be very dangerous sometimes. Target Audience The target audience of Oz Attitude Clothing is users which buy the products from Oz Attitude Clothing. There may be people of all age. Oz Attitude Clothing will sale all category products and people will buy from their by using online transactions. Project Team Online business is a very tedious job. There should be proper knowledge of e-commerce model, technology etc. to start a successful online business. Oz Attitude Clothing is a very big firm which sale a different category products. There are two options to make online business- By house staff Outsource from outside consultancy The estimated project team and cost of the project is as follows- Category Cost Hiring System Analyst $500 onetime cost Hiring website designer and developers $500 onetime cost Equipment and setup $200 to $300 onetime cost Hosting and Website setup $100 per year Digital marketing specialist $100 per month Salary of System Analyst, website designer and developers $5000 per month Website and Mobile App Design Following images are showing the website design. The same design will work on desktop and mobile devices. Home page screen of website is as follows- Category Item Page screen of website is as follows- Checkout Page screen of website is as follows- Final Page screen of website is as follows- Website and Mobile App Storyboard Functional Specification of User Interface Oz Attitude Clothing website will contain following design features which are very necessary to make the best online marketing website- Good Interface Design Features The interface of Oz Attitude Clothing website has so many good features which are described below- Clarity Clarity is the most important feature of any website. If the site is working very good but the options and way is not clear to the user, then it is useless. The interface of any website should be very clear. There should be no ambiguity of any keyword or path in the website and the interface of Oz Attitude Clothing website is very clear and satisfying the above defined criteria. All options are very clear. Every new heading is highly prominent and clearly visible in the website. (Argon Design 2014) Good Responsive Good response is the most important and valuable feature of any website. If the site is working good but frustrating the user as there is not good response of the website. The user is clicking again and again but the website is not responding, in that case there is no use of the website. The user will not come again on the website but the interface of Oz Attitude Clothing website is very responsive and showing the complete detail of the information whatever is being searched on the website. Familiar The website should be familiar to the user like if the user comes on website, then it should be familiar to the user. There are some designs which will be seen on so many website. There is nothing which is not seen by the user first time; basically it is the familiarity in case of website. The interface of Oz Attitude Clothing website is very familiar. (Dmitry Fadeyev 2009) Navigation The navigation of the Oz Attitude Clothing website is good because the website is not so much overloaded with content. There is less content and it is very easy for the users to navigate on the site and menus of the website are clear. User can go through the menus anywhere in the website. Colour Schemes The colour scheme of Oz Attitude Clothing website is good. The entire website is containing the good colour scheme which is attractive. Hyperlinks Hyperlinks are working fine in the Oz Attitude Clothing website. The entire website is containing so many hyperlinks like menus etc. All headings and menus are going to right place. Users can move from one page to another by using menus. Consistency of Information The website is very consistent. It is containing some features on all the pages of the website like website logo is available on all the pages. Laceytech Solutions (n.d.) Issues in Online Business There are so many legal and ethics issues which should be considered before starting online business. Following legal and ethics issues should be definitely used in online business- Search Engine Optimization (SEO) Intellectual Property Email Correspondence Copy Rights Survey Scams Online Transaction Security Domain Name Scams and Registration Issues Privacy Policy Search Engine Optimization (SEO) Search Engine Optimization is very useful for online business. There should be proper search engine optimization in the website to make best online business. Search Engine Optimization makes the website on top in the browser so that more users can access the website. Search Engine Optimization implemented by using so many factors like website content, images, keywords, Meta tags etc. All should be unique for best Search Engine Optimization. Intellectual Property Intellectual Property is the major issue in online business. Everything on the website about the product or company should be factual. There should be high degree trust between users and website owner and business owner. Every person connected with the website should have trust and faith upon each other. Email Correspondence Email Correspondence is also one of the major issues in online business. In online transaction or order, there are so many email messages sent by the business owner or website owner. Sometimes users get passwords through emails. Therefore, there should be high degree privacy and confidentiality in email servers. Copy Rights Copyright is the major crime now a day. Most people copy the content of the website or URL to mislead users. Survey Scams There are so many survey scams now a day. People take survey and took important data from users and can misuse that. They offer money to take survey but most of the time that is fraud. Online Transaction Security Online Transaction Security is one of the major issues in online business. The transaction system should be very safe and secure. It is the most critical part in the online business. There should be proper firewall and proper authentication on the online transaction. There are so many threats which stole the important data of users and misuse that. There should be proper security to escape from such type of threats. Domain Name Scams and Registration Issues The domain name of the website should be registered and verified. There are so many scams now a day where people stole the URL of others or take similar URL and misguide to users. Therefore the URL should be unique and different. Privacy Policy Every company has some policy and that should be obeyed by all website users. There should be proper link of privacy policy on the website and each user should be asked to read the privacy policy before start work on the website. Design Approach in Oz Attitude Clothing Website The structured approach is very urgent in the design of the e-Commerce solution. If we follow the structured approach, the design of the e-Commerce solution will be perfect. These are the following main steps of the structured approach uses to create the design of the e-Commerce solution 1. Research and Analysis on the Market and Competitors The research on the market and competitors should be done first before making the e-Commerce solution. In this the competitors strategy should be analysed very carefully to compete the competitors and to increase the business in the market. The competitors websites should be analysed and the scale of the competitors websites and business should also be analysed very carefully. And the websites related to our business should be analysed and the keywords used by the customers related to our e-Commerce solution should be understand clearly to get the top rank in the internet market. 2. Evaluate the Business Process of the e-Commerce Solution The business process of the e-Commerce Solution should be evaluated very carefully, to compete the competitors in the internet world. Following things should be kept in mind while evaluating the business process The strategy of the quality and the price of the products evaluate carefully. Evaluate the product information. Like discounts, category of the products etc. Evaluate the inventory system management of the business process, sales order process of the business. Account system should be clearly understood in mind before starting the e-Commerce Solution. 3. Planning, Designing and Development of the e-Commerce Solution The Planning, Designing and Development of the e-Commerce Solution should be evaluated very carefully, to defeat the competitors in the internet world. Following things should be kept in mind while Planning, Designing and Development the e-Commerce Solution The features and the design of the websites should decide very clearly by analysing another competitors websites and by analysing the market requirements. Decide the best model to create the best e-Commerce solution within the time period and with the limited number of resources. Allocate the proper best resources, time frame and the budget to complete the e-Commerce solution. Now start implementation of the e-Commerce solution and done in the decided time frame. Now configure the e-Commerce solution after implementation. Now integrate the payment systems for the e-Commerce solution. Now host the web site on the proper web hosting server of the best reliable web hosting company. (Vinsign 2005) 4. Marketing the e-Commerce Solution Now start marketing the e-Commerce solution to compete the competitors in the internet world. Following things should be kept while marketing the e-Commerce Solution- Add the Google feeds, shopping feeds etc. on the website. Add search engine optimization (SEO) keywords to get the high rank in the internet search. Add another high target websites advertisement on the website to get the internet traffic on the website. Use the pay per click agents on the website to get the high internet traffic on the website. 5. Enhancement of the Website The enhancement of the website should be done on regular basis. Following things can be done under the enhancement of the website Create the admin part of the website to give the proper functionality to the website and to add the proper data in the proper manner on the website. Create the monthly reports of the products of the website. Advantages of Mobile App The mobile app is affecting more on the low level and high level business also. The business level is increasing very rapidly because of the mobile app. The business is increasing with very ease and comfort, because the internet gives a big space to the business and it is not easy to increase the business in the world wide using the traditional manner. By implementing the good design approach in making the mobile app solution, we can defeat the competitors in the internet world. The customers can find the best product very easily on their cell phone without using desktop. It is very easy to use and mostly people prefer this because of its comfort zone. By analysing these things, the mobile app is the best option to increase the business world-wide. Mobile app is also increasing the business in very less time period. That is not possible in the traditional business option. The mobile saves the time and cost of the product delivery also. There are no courier charges in the delivery of products, if we download any application or app on our cell phone. So we can give the discounts on downloading products. This is the best way to attract the customers. In this way the best design of the mobile app can increase the business in a very vast area and reduces the cost of the man power resources. The mobile app is basically the trading business via the internet. In the recent few years, mobile app is growing in the international market. There are some sites that are very popular for their mobile apps. Conclusion The report is giving the complete and full detail about the proposed online business of Oz Attitude Clothing. Every aspect related to Oz Attitude Clothing is clearly visible in the report. Now it is the time for Oz Attitude Clothing to take a big step towards the internet market. There are more than 50 per cent people who buy online. That is why it is the need of time to start work on online business and to enhance the productivity and growth of the company. Online business is very beneficial in the time essential fields. That is the reason that e-Commerce plays a very big role in the Garment Industry. The e-Commerce is very cost effective system. It saves the cost of the middle person that is hired in the traditional business to deliver the products at the customer end or the sales person that is hired in the traditional business to display the products of the organization. E.g. in the shopping e-Commerce website, there is no need of the middle person to display the products and there is no need of the middle person to deliver the products at the customer end. The e-Commerce solution is affecting more on the low level and high level business also. The business level is increasing very rapidly because of the e-Commerce. The business is increasing with very ease and comfort, because the internet gives a big space to the business and it is not easy to increase the business in the world wide using the traditional manner. By implementing the good design approach in making the e-Commerce solution, we can defeat the competitors in the internet world. The customers can find the best product very easily. By analysing these things, the e-Commerce is the best option to increase the business world-wide. But there are some disadvantages of the e-Commerce also. There is very tough competition on the internet because in the traditional business, there is competition only in the local shops while in the e-Commerce the competition is world-wide References [1] Argon Design 2014, 5 Aspects of good user interface, Viewed on 20 Dec 2014 https://www.argondesign.com/news/2014/feb/5/5-aspects-good-user-interface/ [2] Dmitry Fadeyev 2009, 8 Characteristics of Successful User Interface, Viewed on 20 Dec 2014 https://usabilitypost.com/2009/04/15/8-characteristics-of-successful-user-interfaces/ [3] Laceytech Solutions (n.d.), Why is Consistency Important in Web Design, Viewed on 20 Dec 2014 https://www.laceytechsolutions.co.uk/web-design/importance-of-consistency-in-web-design/ [4] Vinsign 2005, What is E-Commerce and Importance of E-Commerce, Viewed on 8 Nov 2012 https://webdesign.vinsign.com/what-is-ecommerce-importance.html [5] Laudon, K. C. Traver, C. G., 2013. E-commerce 2013. s.l.:Pearson.